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How Coworking Changed Work Forever: Celebrating International Coworking Day

Workland

August 8th, 2024

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International Coworking Day, celebrated on August 9th, is an annual event that recognizes and promotes the global coworking movement. This day not only highlights the benefits and evolution of coworking spaces but also brings attention to the communities and innovation these spaces foster. Here is an engaging and informative look at the concept, history, and impact of coworking.

Workland Fahle centre in Tallinn, Estonia
Workland Fahle centre in Tallinn, Estonia

Coworking was officially born in 2005 when Brad Neuberg opened the first coworking space in San Francisco. His vision was to create a space that combined the freedom of independent work with the structure and community of an office environment. Neuberg’s innovative idea quickly caught on, leading to the establishment of coworking spaces across major cities globally.

From its humble beginnings, coworking has expanded to over 35,000 spaces worldwide. The movement has grown to accommodate not just freelancers but also small businesses, startups, and even large corporations looking for flexible workspace solutions. "Modern coworking spaces offer more than just desks; they include amenities like meeting rooms, event spaces, community events and initiatives, and even podcast studios, catering to the diverse needs of their members," says Igor Beloborodov, Chief Operating Officer of Workland, one of the biggest fully serviced offices and coworking spaces operator in Baltics and Finland.

Igor Beloborodov, Chief Operating Officer of Workland
Igor Beloborodov, Chief Operating Officer of Workland

Coworking spaces offer numerous advantages that appeal to a wide range of professionals. Unlike traditional office leases, coworking spaces offer flexible membership plans, allowing individuals and businesses to scale up or down based on their needs. They are hubs of networking and collaboration, where members can easily connect with like-minded professionals, potential clients, and partners.

The professional environment, combined with the community aspect, helps improve productivity and motivation compared to working from home or cafes. Additionally, coworking spaces provide all-inclusive services, reducing the overhead costs associated with maintaining a private office by up to 30%, compared to standard office leases.

Workland Galleria Riga centre in Riga, Latvia
Workland Galleria Riga centre in Riga, Latvia

The COVID-19 pandemic accelerated the shift towards flexible work arrangements. Coworking spaces adapted by enhancing their health and safety protocols and offering more private and semi-private workspaces to accommodate social distancing. Many companies have adopted hybrid work models, combining remote work with coworking spaces to provide their employees with flexible and productive work environments. "The pandemic highlighted the need for flexibility and safety in workspaces, and coworking spaces were quick to adapt to these new requirements," notes Igor Beloborodov.

Workland Keilaniemi in Espoo, Finland
Workland Keilaniemi in Espoo, Finland

At the heart of coworking is the community. These spaces are designed to foster collaboration, support, and a sense of belonging among members. Events, workshops, and social gatherings are common features that enhance community engagement. Coworking spaces often support local businesses by partnering with them for services, promoting local products, and contributing to the local economy by attracting a diverse group of professionals to the area. "Building a strong community is essential for the success of coworking spaces. It is about creating a supportive environment where members can thrive both professionally and personally," emphasizes Igor Beloborodov.

Workland Burės centre in Vilnius, Lithuania
Workland Burės centre in Vilnius, Lithuania

International Coworking Day is more than just a celebration of shared workspaces; it is a recognition of a movement that has transformed the way people work, interact, and collaborate. By offering flexible, innovative, and community-driven work environments, coworking spaces continue to shape the future of work. As Igor Beloborodov concludes, "Coworking has redefined the traditional workspace, bringing together diverse individuals in environments designed for innovation and growth."

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