31.03.2020

Six digital marketing tools to help you kick-start your successful online marketing efforts

Digital marketing tools
Moving your business online or upgrading your online activities has never been so critical as now. Workland teamed up with Mindshare Estonia digital marketing expert, Denis Losnikov, to give you an overview of what are the six essential tools you have to have in place before you can start engaging people with your creative content. 
Google Analytics

Google Analytics is the first essential tool you need to implement on your website. It shows all the necessary information about the website audience, where the traffic is coming from, how marketing campaigns are performing and much more.

Want to dig deeper? Go through this Google Analytics course for beginners.

Google Ads account

Google ads – it’s the number one marketing platform in the world. You can reach your new customers and grow your business through paid search, Display, Video, Shopping or even app campaigns.

To start with Google ads, you need to create a Google ads account first, connect it to Google Analytics, and there you go – happy advertising! There’s no need to have high budgets or extensive plan for the campaigns as there’s no minimum required budget for each campaign.

Here’s an excellent guide about Google ads for beginners.

Google TAG manager

You most probably would like to track specific actions that your users are making on your website. This is where Google Tag Manager (GTM) will help you out. You can easily track button clicks, scroll depths, form submissions and much more. Don’t worry, there’s no need to be a developer to use this free tool.

Correctly tracked actions can help you to optimize better your marketing campaigns and improve user experience on your website.

Find more about GTM fundamentals.

UTM links

If you want to get more out of Google Analytics, track the success of custom campaigns, use this tool to add campaign parameters to URLs.

Tracking links are URLs that have several pieces of code attached to them – called UTM parameters – that ultimately helps you track each link in great detail. Generally, adding UTM helps to track the campaign name, its source, its medium and different banners.

Add the UTM links for your campaign. 

Google keyword planner

Want to know what keywords to add to your search campaigns? Use Google keyword planner. Super easy tool to find keywords that are relevant to your business! Once you’ve selected your keywords, you can add them straight into the search campaign!

Here’s a definitive guide on how to use Google keyword planner.

 Facebook Pixel and ads account

People are more social than ever and mostly on Facebook and Instagram these days. It’s smart to connect your audience through Facebook ads. Almost everybody is using Facebook as their primary social channel. And by the way, you can run marketing campaigns on Instagram through Facebook ads manager as well.

Here are a few steps you need to go through before marketing in social media:

  • Create a Facebook business account
  • Connect it to your Facebook page
  • Install Facebook pixel to your website.

Marketing through Facebook ads is simple. Choose the marketing objective, select your audience, decide where to run your ad, set your budget, add catchy banners/videos and voila, start your campaign.

Read more about Facebook ads.

You will be gaining a massive amount of valuable information about your business from all of these tools. Taking a data-driven approach helps you better appeal to your target audience.