Skip to content
Workland
Home Locations Solutions Member Stories Bookings Events Blog About

Should you consider getting your brand into the audio content game?

Workland

December 10th, 2019

Share

The recent research from Podcast Insights says, there are over 750,000 different podcasts. In Estonia, there are nearly 300 podcasts created and many more are popping up every day. The most popular genres of podcasts are society & culture, business, comedy, news, politics and health.

Although it might seem that the podcast landscape is on a full swing there's still space for the newcomers believe Jaan Erik Elgula and Mihkel Noot, authors of the podcast Visa Ring. "There's always space for audio content related to the films, music and culture in general," says Mihkel who together with Jaan recorded their last episode "Charlie's Angels (2019) / Cutthroat Island (1995)" in Workland Maakri podcast room.

More and more people use audio as a distraction from too much visual stimulation, they just need a break from the screens. We can see this in the explosion of podcasting, audiobooks and voice assistants. Unlike any other type of content, audio can be easily consumed on the go or while multitasking. Podcast listeners listen to an average of 7 episodes per week consuming an average of 6 h 37 min of audio content.

The research shows that:

  • Young people (age 18-44) make up 67% of the podcast audience, most active listeners are in the age group of 25-44.
  • The podcast audience is amazingly gender-balanced (52% men vs 48% women).
  • Podcasts attract wealthier and educated people.
  • An interesting trend is that podcast listeners are also active on social media and are more likely to follow companies and brands on social media platforms.
  • In the sense of advertising, 69% of the people agreed that podcast ads made them aware of new services and products.
  • 61.2% of podcast listeners spend more time every week listening to podcasts than they do watching TV.

If you look at the characteristics of the people consuming podcasts, it most probably matches your businesses target group, thus we recommend strongly to start thinking about your brand audio marketing strategy.

Other Blog Posts

Top 20 AI Productivity Tools for Remote Workers

Remote work has evolved, and so have the tools that power it. While ChatGPT and other well-known AI assistants grab headlines, a new class of AI-driven productivity tools is silently transforming how remote professionals work. This article bypasses the usual suspects to showcase the AI tools that are genuinely changing the game for remote workers. We're not here to rehash what you already know. Instead, we're introducing you to powerful, lesser-known AI applications that top-performing remote professionals are using to dramatically increase their efficiency and output. Are you ready to discover the AI tools that are setting new benchmarks in remote work productivity? Let's explore these innovative solutions that are redefining what's possible in the digital workspace.

Workland

November 15th, 2024

Need a desk for the day? Book instantly at Workland!

Whether you’re a remote worker, freelancer, business traveler, or a local professional, finding the right workspace can make all the difference in your productivity. At Workland, we understand that not everyone needs a long-term office solution – that’s why we offer our Day Pass, designed for maximum flexibility and convenience. And now, booking your Day Pass is easier than ever! You can reserve and pay for your desk online in just a few clicks. No commitments, no contracts – just a professional workspace when you need it.

Workland

January 30th, 2025

How to Find the Perfect Workspace: 5 Key Considerations for Your Next Office

As autumn ushers in a renewed focus on productivity, many companies take this time to evaluate their workspace needs. The changing seasons often highlight the need for adjustments, especially in professional environments. Office searches tend to pick up pace in the fall and winter, particularly as the new calendar year approaches. To ensure a smooth and efficient office search, it’s essential to understand the key factors that will influence your decision. Here are five critical considerations to keep in mind when selecting a workspace for you and your team.

Workland

September 30th, 2024